Are you wondering how best to navigate the current crazy world we find ourselves in? Or what you can do to protect yourself, your family and your business from the economic headwinds (to put it lightly) blowing in from all directions?
JP Maroney here, and before I share some thoughts on how business owners and investors more broadly might best get through the next few months, I want to remind you of an age old truth:
Markets hate uncertainty.
And with the world facing what in recent TV and radio interviews I’ve been referring to as an economic “triple threat” of:
Times are pretty darn uncertain.
Most of our clients are business owners, and as you might imagine, this uncertainty can have some serious knock-on effects…for their businesses as well as them personally and financially.
How can it not?
Most of them have significant portions of their wealth…and hoped for future prosperity…invested in the stock market.
So naturally when the market tanks 30% in a matter of days, companies cancel dividends, and thousands of businesses face outright bankruptcy — it can be hard not to get emotional.
Many of these clients end up glued to the financial news, following the daily ups and downs as they try to figure out when or if to bail out and start selling.
Or if they’ve already sold (or were stopped out) wondering if it’s safe to get back in.
Everyone remembers the massive rally that started 2009, so don’t want to miss the proverbial train when it leaves the station.
And that’s on top of carrying the emotional weight of trying to run a business that in many cases is struggling right now, while caring for employees and their families.
Add it all up, and what you get you get is an emotionally drained business owner, making emotional decisions, with emotional consequences.
Obviously, this isn’t the best state of mind to be making.
The more self-aware among my clients recognise this, and given my long background as a business owner (going on 30 years now) they’ve been asking how I’m dealing with everything that’s going on.
I’ve shared the following with them privately already, but I figured it would be best if I wrote them out so others in similar situations can benefit too.
1️⃣This isn’t a time to let emotions control decision making.
This applies to investments like stocks as well as decisions made within private businesses equally.
On the investment side I’ve brought the following up during my recent interviews, but they bear repeating:
Average investors typically buy and sell at precisely the wrong times. They hold on until the pain becomes too great, finally give in and sell, only to see prices bounce not long after, then wait far too long before getting back into the market.
The most common solution? Ride it out.
Easier said than done I know, but it’s still the right choice in most circumstances. The market will bounce back. It’s just a matter of time. But what if retirement is rapidly approaching and you don’t have that sort of time?
What we’ve been advising our clients to do is look at alternative, lesser known options in the fixed income space like our secured bonds.
(CLICK / TAP the link to find out more about our Secured Bonds Http://securedbonds.com)
And within your own business, good, basic principles still apply. But in times of crisis more than ever, business owners need to look at expenses across the board. Take care of employees, but be sure every dollar has a positive return.
2️⃣Build relationships with clients.
Don’t focus solely on your own needs. Clients and customers are hurting too. So think about what services you can provide to make their life easier.
This is a perfect opportunity to think about what is and isn’t working in terms of what you offer. Be ruthless. And if possible, pivot your product or service toward solving your audience’s problems.
3️⃣Serve the people in these client relationships
Take this opportunity to build trust with your audience! Bond with them. When this is all over, they’re going to come out of their houses, credit cards in hand ready to spend money.
Whatever platforms you have to use to your advantage and better serve the needs of the people within these relationships, use! Send out surveys to your email list, respond meeting their needs with advice, resources, etc.,.
Because- at the end of this, your business needs to be top of mind when these people come out of their houses with money in hand.
This is already a long post, but if you want to tune in for more of the advice I’ve been giving my clients, follow this link: http://Securedbonds.com
And if you want to find out how the team at Harbor City Capital is helping investors achieve safe, high yield returns in this and every other environment, give us a call HERE: 321-608-0605
For investors who want to tap into a substantial investment of time, capital, and expertise without the upfront costs of doing it themselves, Harbor City Capital Corp. is a company that promises to generate returns through a strategy called “Digital Marketing Arbitrage” (DMA). The company specializes in buying, building and monetizing digital assets, which can be extremely useful for investors who are looking to increase their returns.
Harbor City Capital Corp. is a global alternative asset investment group specializing in building, buying, and monetizing digital media assets. The Harbor City Capital team is comprised of top performers in digital advertising, performance marketing, and operations. The company has expanded into niche markets, and further increased its capital by investing heavily in people, processes, and digital marketing assets while positioning the business for rapid scale using its proven business model.
Who founded Harbor City Capital?
Harbor City Capital was founded in 2013 by JP Maroney, an American entrepreneur, investor, and philanthropist with more than two decades of experience starting, building, buying, and selling companies.
This lengthy interview by JP Maroney explains how he got the idea to start Harbor City Capital.
Some of JP Maroney’s past clients include: Wells Fargo, Century21, Precision AutoTune, The Maids, Metric Property Management / BlackRock, National Apartment Association, Independent Bankers Association of Texas, among others. He is the best-selling author or co-author of more than 30 books and audio/video learning systems. His articles have appeared in print and online publications throughout the US and Internationally. JP Maroney has also collaborated and published business and self-improvement books with more than 70 other industry leaders.
As a popular keynote speaker, JP Maroney educates his audiences with his business principles, ideas and strategies he garners through his years of experience.
What makes Harbor City Capital different?
Harbor City Capital is a global alternative investment fund that consistently produces above average investor returns. The company implements proven arbitrage strategies to generate reliable yield from the high-growth +$200B Internet advertising sector. The company’s service includes a process of capitalizing on the difference between costs and advertising, which can generate profit margins, enabling businesses to attract appropriate potential clients for their specific offer. The spread – or difference – between the revenue per lead and the actual cost of capturing that lead generates profits for the company and returns for investors in the fund.
Rather than look at money spent on advertising online for lead generation as an expense, Harbor City Capital views it as an investment that has the potential to deliver a return on investment when the lead is either sold to a prearranged buyer or monetized through internet-based promotions.
Digital Marketing Arbitrage (DMA) explained
Under DMA, the investor spends “X” on digital advertising, gets paid “Y” for the lead, and collects “Z” as the profit or ROI. The ROI on any given campaign can range from 20% to 100% or more. Internal rates of return and cash on cash production from the investment strategy can be substantial, since Harbor City is paid within 15 to 60 days.
Harbor City Capital Bonds reviewed
In 2018, Harbor City Capital introduced Harbor City Capital Bonds.
The Current Investment Highlights as of January 2020 include:
JP Maroney sat down with one of his investors to discuss why that investor chose to invest in all three rounds of the Harbor city capital bonds in 2019 and where he sees the company going forward. Take a look.
How does Harbor City Capital benefit someone who is new to investing?
Harbor City Capital reviews ways for investors to get guaranteed results and pay a modest, fixed price per lead that they can scale as big as they want. Strategic investments in technology, testing, an expert professional team, and lead data have given Harbor City Capital an edge over its competitors and created a substantial barrier to entry for others.
Testimonials and Harbor City Capital reviews
Harbor City Bond was the perfect investment helping this retired couple with peace of mind. The Harbor City Bond was being used to help recoup their losses in the stock market and helping them rebuild their nest egg. Watch the testimonial here:
Harbor City Bond has been a significant vehicle of investment for many investors such as Mary. Mary had invested in the Harbor City Capital Bonds due to her nature of being a marketer and understanding the business model behind the Harbor City Capital Bonds. Watch Mary’s Harbor City Capital reviews here:
What can investors expect in the future?
The company is expecting significant growth over the next few years. Harbor City Capital is poised for rapid scale and growth in the +$200 billion digital advertising space.
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